Promo product and promotional marketing news from around the world.
News
How to Pick Promotional Radios
Feb 2nd
If you have picked promotional radios as your promo product, you have actually hit upon an underused idea that has shown to be quite successful among certain customer bases in certain industries. The radio is a throwback to a day that was not overrun with all kinds of different electronic devices. However, the reason that the promotional radios work as a promo gift is precisely because the radio as a communication device has been left behind – so it creates an instant ironic talking point or conversation piece for anyone who takes it.
The younger, or Facebook, generation will see a promotional radio as an ironic throwback that is authentic and cool. This will get their friends asking about it at the cocktail parties, and as they talk, they will be looking at your company information proudly displayed there. The older generation will attach comfortable feelings of childhood to the promotional radio, and will give it attention because they loved radio authentically. Either way, you win, if you pick the right promotional radio.
In order to get the most out of your promotional radio, you want to make sure that you give your potential audience the chance to have one of the two reactions mentioned above. This does not come through investing in the cheap, plastic promo radios that do not resemble anything close to a real commercial radio. You may have to spend a little bit more on a more authentic looking promotional radio, but it will be worth it if you give it to the customer that is most likely to buy.
In order to get the absolute most out of your promotional radios, you must tweak your promotion to only give the radios away to those who are most likely to turn into customers. This is almost impossible to guess, but your promo must be tweaked through the constant monitoring of who takes your promo radios and who actually comes back and buys. You might also consider trading the promo radios for information grabs which can help you in the demographic and psychographic studies on your customer base.
Tags: Promo Radios, Promotional Radios
What Promotional Items are Best for Your Business?
Oct 6th
From showing appreciation to existing clients to attracting new customers, promotional items can do a lot for a business. Whether it’s a small business or a larger enterprise, marketing through promotional products is quite affordable and easy, especially compared to other forms of marketing that requires intense and strategic planning and substantial budgets.
To figure out what promotional items will work for a particular business, the business must start by assessing exactly what goal has to achieved with this marketing. To thank and solidify business relationships with existing clients for example, a business should use a product that is well thought out and most importantly useful to the client. Wall clocks, mugs, alarm clocks, electronics and travel bags are just some of the promotional products a business can use.
For potential clients, it is important to use promotional products that will actually be used,exposed and are of high quality as these will serve as a positive constant reminder of the company.Never settle for low quality, useless products which will never make it beyond the back of the drawer or the trash can as they give a negative impression. It is very vital to get products that will be relevant to the needs of the client and will be meaningful and useful.
Secondly, it is very important to get promotional products that stand out in the sea of promotional products used by other companies. Be creative and imaginative; give promotional products that will get people talking. From neon colored USB’s to funky travel locks that help people identify luggage while keeping it safe, there are many great options that should be considered.
Thirdly, it is very important to get to know as much as possible about the clients before deciding on what to give. For example, banks generally know a lot about their clients, and can easily use this know how to create more useful and personal gifts. For clients who have children, logo imprinted piggy banks could be used or travel bags or mugs for kids going away to college. It is also a good idea to get promotional products for events, like customized water bottles for seminars or concerts or notepads and stationary for meetings.
Fourthly, a business will truly be investing when it gets promotional products that will get maximum and repeated exposure. For example, a personal beauty product with a logo is less likely to be seen by a lot of people as opposed to car sun shades or desk stationary. The more exposed the logo and information are, the lesser the cost per impression and the more likely it is that secondary targets will do business with the company. Promotional products are one of the most effective ways to market a company’s name and create effective recall, definitely worth a try.
Tags: promotional items,giveaways,best promos, promotional products
Promotional Items: Golf Tees
Aug 1st
The summer is here and that means that millions of golfers worldwide are going to be heading out to their local golf clubs and teeing it up for a summer of relaxation on the golf course. It is important for anyone in the promotional products industry to take the time and consider what a great resource golf tees are for promoting products and getting a company’s name out there for millions to see. Every golfer will place a tee into the ground either 9 or 18 times per round of golf.
Every time golfers put that tee down into the ground they will read the name of a company or a product that is being promoted to sell. That is a lot of advertising simply by placing a name of a product on a golf tee. Now imagine that every golfer in the foursome has the same golf tees that are promoting a business or product. The company has just had the name looked at or read at least 72 times during one round of golf. The advertising opportunities for golf tees are unfathomable. Let alone the fact that there is usually someone that needs to borrow a tee and then the words of the promotional products have just increased more. With the advent of the internet and fewer people watching television commercials because they can be forwarded past, great companies are looking even more closely at additional ways to advertise the products that they are trying to sell. Subliminal advertising is a great means to get people to purchase products.
Imagine how much subliminal advertising takes place with just 1,000 golf tees that are handed out at local golf clubs across the country. With very little effort on the company’s part, they have quickly and efficiently put their brand out there for the world to see. Promoting products has been around for a long time and many companies use the promotional items for marketing purposes or for gifts. Regardless of how a company wants to use them, product placement on promotional items is a proven way to get noticed out there in the world and to really have consumers takes a serious interest in the product that is for sale. No matter where a person goes or what a person does, they are continuously trying to be sold something. Promotional products, such as golf tees, really do the selling for a company both inexpensively and helpfully. Everyone loves to get good quality products and putting the name of a great company on a great product is the best way to any business more effective.
Tags: , promotional items
Promotional Items For Pharmacies
Jul 8th
In today’s tough economic times, budgeting for a company can be rough. Setting aside money to be able to advertise a business can be even rougher after having to pay for inventory, rent, website, employees, utilities, and basically dozens upon dozens of expenses. One way to advertise effectively is the use of promotional items. A pharmacy is one business that needs to advertise their services, and a promotional product can go a long way in doing just that. Promotional products work well for getting a customer’s attention, whether they are a current or a would-be one. An advertisement in a newspaper or magazine, or even on TV, will be seen and heard, but only briefly. Putting a company name on a product and then handing it out to dozens of people will get the name and services of a company out there and known quickly, as well as effectively. Promotional items for pharmacies can include many different items that all potential customers will enjoy. Everyone loves a free product, and will be sure to remember which company gave them away.
There are many different types of promotional products that a pharmacy can order to promote the business. For a company that may be fresh and just starting out, there are many personalized items that can be bought for an inexpensive price. Pens, magnets, stress balls, paperweights, lip gloss, stationary, lanyards and keychains are just a few of the many items that can be used to promote a pharmacy business. These types of items can be engraved with the company name, address and phone number, as well as a logo or web address, for maximum exposure to potential clients.
There are numerous other promotional products available for sale, as well. For a bit more, a company can splurge and buy engraved mouse pads, vases, watches, wine glasses, flash drives and even mp3 players, all with the company information engraved. These products may cost a bit more to buy in bulk, but will really leave an impression on any current or would-be clients. Promotional products for pharmacies has a wide range of items that can be bought, and any pharmacy can afford the excellent prices that buying in bulk off of the Internet offers.
With promotional products, the company name and information will be highly visible to a large audience, and a lot of times on a daily basis. All customers love to receive free items, and will use them many times over. Picking a product that is not only attractive but useful is the key to a great advertising strategy. Purchasing these products online will allow for larger purchases for a cheaper rate, so that any business can easily advertise what they are selling.
Tags: , promotional items
Promotional Items For TV and Radio Stations
Jul 6th
Television and radio stations rely on advertising for a lot of their viewing audience. Without this advertising, it seems like nobody would be aware of many of the shows on television or of certain radio stations, either. And at the same time, you can’t watch TV or listen to the radio, typically, without seeing or hearing some sort of advertisement as well. Still, there are a lot of other ways that television stations and radio stations can get the word out about themselves and attract more viewers in the process. For example, many of these stations have realized the importance of promotional items that they can give out to their fans, viewers, listeners, and just about everybody else in order to keep them as loyal fans and also increase awareness of their station at the exact same time. And while, of course, these promotional items do cost he company or the station some money, the goal is for that to pay off by attracting more viewers or listeners. This is why so many companies use promotional items in the first place.
So when it comes to these items for television and radio stations, there are many different items that are typically used as a way of advertising. One of the most popular items given out by stations are bumper stickers. This is especially true for radio stations, because most of the time, people listen to the radio in their cars. Therefore, the idea is that if a person is driving and sees a bumper sticker for a radio station, they will be more likely to tune into that radio station since they are already in their car, listening to the radio, and possibly even looking for a station to listen to. Another popular promotional item used by stations are custom t-shirts. These are popular to give away because, not only are they very inexpensive to have them made, but they do a great job of getting the word out about the station because, most of the time, the customer will proudly wear one of these t-shirts in public, especially if it is a station that they really enjoy. And since people out in public will be seen by hundreds or even thousands of people in a given day, they are basically a walking advertisement for the company. And all it cost the company was a few cents to make the t-shirt.
So while paying big money to have advertisements broadcast is a popular and effective option, a TV or radio station should never underestimate the power of a simple promotional item such as a t-shirt or a bumper sticker. These can really increase loyalty to the station and attract new viewers or listeners at the same time.
Tags: , promotional items
American Apparel Customized With Your Logo
Jan 15th
Simple and stylish union made clothes are what this LA-based company prides itself on. American Apparel has been increasingly catching on over the years as a trendy American brand. Vertically integrated, every step of the way from the factories to the business offices is completed within the company’s infrastructure, these cotton based t shirts, tanks, and full zip hoodies can be imprinted with your company name and logo and are perfect leisure wear that will brand your company as one that is youthful and “with-it.”
If you are looking for soft, comfortable, promotional apparel items, then American Apparel promo clothing is exactly what you are looking for. Appeal to the American youth and make your company one of the coolest and most stylish out there with promotional American Apparel!
MTV Slasher Pic Goes Social
Aug 25th
The network solicits online votes to help expand an independent horror movie to cable.
Be Recognized as a Top-Volume Decorator
Aug 25th
Impressions is now calling for decorators to enter for its annual Top-Volume Decorators listings.
Royal Apparel Moves to New Facility
Aug 25th
Royal Apparel recently announced that it has moved its sales office, formerly located in New York City, to a new combination sales/distribution headquarters in Hauppauge, N.Y.
Page & Tuttle Taps New Sales Reps
Aug 25th
Page & Tuttle, Hopkins, Minn., a division of River’s End Trading Co., recently announced that MVP Promos has been named its sales representatives for six Eastern states.