Archive for June, 2010

This has to be one of the most creative and hard-hitting uses of promotional USB drives I’ve seen. Alzheimer’s New Zealand used these items for a promotion designed to raise awareness about Alzheimer’s, a disease commonly characterized by severe memory loss. What better to way to drive the point home than with a memory stick that also doubles as an eraser?

Each drive is imprinted with the slogan “Alzheimer’s erasers your memories. Save them.” This simple yet strong message ties in perfectly with the dual-functionality of the item. The result is something that is much more than just a promotional giveaway. It’s a tool that really gets people to stop and think about the disease and inspires them to learn more.

The flip side of these customized USB drives features the organization’s logo and a web address where they can find more information about getting involved. It would’ve been nice if the group had loaded some information directly onto the drive before distributing them, but overall, I think this is an excellent promotion.

Fred and I would like to extend our very Best Wishes for the Canada Day Holiday and thought you might find this tribute video worth watching. Just click on this link to view: http://www.youtube.com/watch?v=jTqi7r4nzBs

Executing a successful merchandise campaign takes a keen eye and a thoughtful plan. Jay Deutsch, CEO and co-founder of BDA shares five tips

What I really like about promotional products is the way that they benefit both the company giving them and the people getting them. Everybody wins! Here’s one of thousands of examples I’ve found:

To score some points with the community, real estate brokerage firm Houlihan Lawerence gave away branded soccer balls featuring the company’s logo and colors. Kids may not be in the market for real estate, but their parents are a different story. Kudos to the company for finding this indirect yet effective way to reach their target audience.

The kids get a free soccer ball and Houlihan Lawerence gets a reputation boost in the eyes of grateful parents. They also get free on-field advertising for the remainder of the soccer season and beyond! That sounds like a true win-win promotion to me.

Want some on-field exposure of your own? Promotional soccer gifts are especially hot with the World Cup in full swing.

Virgin America has rolled out a Web campaign created by crowdsourcing agency Victors & Spoils.