Promo product and promotional marketing news from around the world.
Archive for May, 2010
New Black & Decker Jigsaw With SmartSelect Dial and LineFinder
May 31st
Do-it-yourself home improvements are as popular as ever, which is why the new Black & Decker Jigsaw with Smart-Select Dial should be a hit with amateur carpenters in your next merchandise incentive program.
World Cup-Themed Rube Goldberg Machine Pimps Men’s Deodorant
May 28th
SureMen has launched a football (soccer) sweepstake promotion, SureMen Last 8 Sweepstake, which offers football fans the chance to win cash if their chosen team reaches the World Cup finals in South Africa.
Greenpeace Employs Flashmob Stratregy For Anti-Nuclear Campaign
May 28th
Greenpeace Switzerland launched a national campaign against nuclear plants.
Promo Products Save Taxpayers Millions
May 28th
Don’t you love when the government saves us money – rather than spends it? If so, you’ll appreciate this: Using promotional items to remind people to mail back their census forms could save U.S. taxpayers up to $85 million.
So far, more than 72% of the nation’s households have responded, which the Census Bureau says already [...]
Grand CLIOs for TBWA, Publicis Mojo
May 27th
Two Grand CLIOs were awarded at the latest edition of the prestigious competition that recognizes excellence in advertising, design and communications worldwide. TBWA\Hunt\Lascaris in South Africa won a Grand CLIO in the Poster category for its “Trillion Dollar Campaign” backing The Zimbabwean newspaper. The other Grand CLIO was awarded in the TV/Cinema/Digital bracket to Australian agency Publicis Mojo for its “Pure Waters” commercial promoting James Boag’s Draught.
Brightline T-Shirts on Sale at Heritage Sportswear
May 27th
Heritage Sportswear, Hebron, Ohio, is offering wholesale customers the chance to buy the Brightline ladies’ line of T-shirts at $3 off per dozen during May and June, according to the company.
PPAI President Emeritus H. Ted Olson Passes
May 27th
H. Ted Olson, MAS, president emeritus of Promotional Products Association Intl. (PPAI) and renowned industry leader, passed away April 28 after a short illness. He was 81 years old.
CLIO Awards: TBWA’s Grand Again; JWT Also Tallies
May 27th
Two Grand CLIOs were awarded and prizes were bestowed tonight for agency, advertiser and network of the year at the CLIO Awards recognizing worldwide creative excellence in advertising, design and communications. South African shop TBWA\Hunt\Lascaris scored its second Grand CLIO of this year’s competition for “The Trillion Dollar Campaign” touting The Zimbabwean newspaper. The other Grand CLIO tonight went to JWT Milan, which won for an effort called “Auditorium” for Heineken. Also, AlmapBBDO was named agency of the year.
Google’s $120,483,800 Pac-Man Logo
May 27th
How much do you think the logo of a big-time brand like Google is worth?
According to one recent estimate, the number might be around $120,483,800!
Known for their unique rotation of homepage logos, Google decided to spice things up last week with a seriously entertaining playable Pac-Man logo. Exactly how engaging was this interactive logo? Conservative estimates say that the average time spent on the Google homepage went up by a full 36 seconds! That’s some quality logo exposure right there.
When factoring in other numbers like 503 million daily visitors, 33 million daily hours spent searching, and a modest assumed visitor income of $25/hour, people estimate Google’s Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. No wonder we’re in a recession!
Looking for fun and entertaining ways to put your logo in the spotlight? How about some branded desk puzzles? While not quite worth $120 million in exposure, we think it’s a good start.
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
Wise Goes after Young People with Dancing and Videos
May 27th
In small neighborhoods across New York City, people often walk down from their apartments to go to the local bodega to buy a bag of chips and a soda