H&M knows how to attract customers without them even knowing it. This video starts off with what seems like a simple dance battle between two children, but erupts into a stylish sea of 55 dancing kids. Onlookers in the park didn’t expect it to be as grand and entertaining as it was (hence the numerous cameras and camera phones being used).I’m sure plenty of parents stopped in the store after this fascinating fashion show. It really worked out in H&M’s favor. They didn’t have to print up promotional posters of their hot spring styles for kids. Basically, they had 55 human mannequins wearing promotional apparel, while “setting it off” for a live audience in Union Square.
