Personally, I hate the speed of postal mail. It takes days to receive and send letters or important messages that might be detrimental to life. FedEx goes “guerrilla” in this ad for their Express mail. John receives a letter (no customized notepad?) about a fire in the shop and ultimately shows how quick FedEx can deliver your most important messages. Even though we all know that this is unreal we get the point. If you want something delivered as soon as possible then FedEx is who you need to use.