Promo product and promotional marketing news from around the world.
Archive for March, 2010
BroderBros. Adds Full Anvil Collection
Mar 31st
BroderBros. Co., Trevose, Pa., recently announced that it has become a full-line supplier of the complete Anvil collection and will carry all of the styles, colors and sizes the brand offers.
Setting It Off for San Francisco!
Mar 31st
H&M knows how to attract customers without them even knowing it. This video starts off with what seems like a simple dance battle between two children, but erupts into a stylish sea of 55 dancing kids. Onlookers in the park didn’t expect it to be as grand and entertaining as it was (hence the numerous cameras and camera phones being used).I’m sure plenty of parents stopped in the store after this fascinating fashion show. It really worked out in H&M’s favor. They didn’t have to print up promotional posters of their hot spring styles for kids. Basically, they had 55 human mannequins wearing promotional apparel, while “setting it off” for a live audience in Union Square.
Shopping Totes Take Over In DC
Mar 31st
| A 5-cent tax on plastic bags in the nation’s capital is starting to show some very promising results. In the first official assessment of how the new law is working, the D.C. Office of Tax and Revenue estimates that only 3.3 million plastic bags were distributed to consumers in January. This number seems high, but it actually signals a significant decrease. Prior to the bag tax, city officials estimated 22.5 million bags were being issued per month in 2009!
In addition to the nearly seven-fold decrease in plastic bags, the tax also raised almost $150,000 in funds that will go towards cleaning up the city’s polluted Anacostia River. |
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It’s really great to see people turning towards reusable alternatives such as grocery tote bags in Washington D.C. These bags provide the same convenience as plastic bags, with a lot less pollution and environmental impact. As cash-strapped cities look for new ways to raise money, you can bet that plastic bag taxes are going to be one of the first measures enacted. Now is a great time for stores to stock up on custom tote bags that can be given or sold to consumers.
Push Says ‘There’s Nothing Like Australia’
Mar 31st
After years of missteps, Tourism Australia is taking a different approach to traditional tourism advertising, asking locals to chip in with the promotions.
Travelocity Takes Spin on Chatroulette
Mar 31st
Travelocity is running a program on the live video chat site that serves up its Roaming Gnome brand icon.
TNT Aligns Stars for NBA Playoff Push
Mar 31st
TNT is gilding its NBA playoff promotional campaign with a few megawatts of star power, enlisting Justin Timberlake and Jamie Foxx to anchor the upcoming “Win or go home” initiative. Tipping off Friday, April 2, a long-form marketing spot featuring Timberlake and Foxx will begin showing in some 1,200 Regal Cinemas theaters nationwide. Timing out at two minutes and 30 seconds, TNT’s NBA push will appear during the trailer reel on nearly 16,000 Regal Cinemas screens.
Unleash Your Guerrilla Marketer!
Mar 30th
Hi, Everyone!
So can I take a few minutes to wax poetic about how much I love Google? It’s true, I’ve long been carrying a torch for the company founded by Sergey Brin and Larry Page, the two techno-nerds from Stanford, for a myriad of reasons, starting with but not limited to:
* Their delightfully idealistic, if [...]
New Taylor Folding Wheelbarrow Lightens the Load
Mar 30th
Whether cutting the grass, working in the garden, or cleaning up branches and debris after a storm, the GreenLiving Folding Wheelbarrow from Taylor USA can help make your top performers’ outdoor chores easier.
FDA Bans Promotional Product Use by Tobacco Companies
Mar 30th
New FDA regulations are about to put an end to the distribution of branded merchandise by tobacco companies and retailers. The ban already exists in every state except four (Florida, Minnesota, Mississippi and Texas) as the result of a 1998 legal settlement. However, starting June 22nd, the ban will be extended nationwide.
Howard K. Koh, U.S. assistant secretary of health, had this to say: “The regulations being announced today are designed to prevent our children from becoming the next generation of Americans to die early from tobacco-related illnesses.”
The new ban provides a nice opportunity for awareness campaigns designed to help people quit smoking. Items like promotional stress balls and custom gum can help ex-smokers beat withdrawal, while this Cost of Smoking Calculator Card serves as a source of motivation to stick with it!
FDA Bans Promotional Product Use by Tabacco Companies
Mar 30th
New FDA regulations are about to put an end to the distribution of branded merchandise by tobacco companies and retailers. The ban already exists in every state except four (Florida, Minnesota, Mississippi and Texas), as the result of a 1998 legal settlement. However, starting June 22nd, the ban will be extended nationwide.
Howard K. Koh, U.S. assistant secretary of health, had this to say: “The regulations being announced today are designed to prevent our children from becoming the next generation of Americans to die early from tobacco-related illnesses.”
The new ban provides a nice opportunity for awareness campaigns designed to help people quit smoking. Items like promotional stress balls and custom gum can help ex-smokers beat withdrawal, while this Cost of Smoking Calculator Card serves as a source of motivation to stick with it!