Promo product and promotional marketing news from around the world.
Archive for February, 2010
Hockey – IT?S CANADA?S GAME!
Feb 28th
What a game! I was so disappointed when the U.S. scored in the last 20 seconds I thought we had it, then having to wait for the overtime to start my heart racing. (more…)
Market Research: Voice Over Industry Grows to $12.3B in 2010
Feb 26th
NEW YORK, N.Y. /Advertising Industry Newswire/ — A new report published by Voices.com reveals that the voice and speech industry continues to grow and is currently valued at $12.3 Billion USD. The 2010 Report on the Voice Over Industry is published, highlighting three growing fields in the entertainment industry; audiobooks, mobile gaming and podcasting.
From mobile Internet to radio that you can listen to anytime, anywhere and with audiobooks available for download at the touch of a button on revolutionary mobile devices such as the iPhone, iPod Touch and now the newest Apple product, the iPad, the prospects for working voice actors has never been so bright.
Audiobook Highlights:
* Audiobook CD sales represent 72 percent of the audio market.
* Audiobook downloads grew to 21 percent of the market.
* Cassette sales stayed the same since 2007, accounting for 3 percent of sales in 2008.
Mobile Gaming Highlights:
* The number of offerings on the App Store hit 150,000 recently and includes popular games like Texas Hold’em and Crash Bandicoot, business tools like Bloomberg News and Salesforce Mobile, and social networking programs like Facebook and Twitter.
* Games spend an average of 21 minutes of game play and 65 page views per iPhone player session, compared to 11 minutes and 15 page views for sessions on other phones.
Podcasting Highlights:
* 150,000 podcasts currently available in the Apple iTunes Store.
* 7.1 million people listened to podcasts in 2009, less than 4 percent of US Internet users.
* Another 50 million people accessed podcasts and Internet radio on average each month.
To access the 32-page 2010 Report on the Voice Over Industry, simply call 1-888-359-3472 to receive the download link via email.
About Voices:
Voices.com was established in 2004 and is now the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(TM) escrow service and our Web application.
The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, Voices.com has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534 percent growth over the past two years and just this summer was featured on Backbone Magazine’s and KPMG’s annual Pick 20 Listing as an “innovative company.” Clients include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, the US Army, the US Government and thousands more.
More information: www.voices.com .
Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Unique Amenities develops custom eco-friendly packaged foods for the 2010 Winter Olympics
Feb 26th
NEW YORK, N.Y. /Advertising Industry Newswire/ — With the excitement around the Winter Olympics in Vancouver at an all time high, what fuels the constant energy of the athletes? Unique Amenities, creators of the athletes’ snacks of the Winter Games, created The Nutritious Snack Combo to do just that. The development team at Unique Amenities, a green hotel and hospitality firm based in Upstate New York, was approached by the Olympic production team to create a series of snacks for the athletes that were nutritious, nut-free and presented in compostable packaging.
The snacks, which were presented to every athlete at the opening ceremony in the Olympic Village, include Snack-ens, a pretzel mix with bagel chips, craisins, salsa rice triangles and green apple chips to provide an even and constant supply of energy.
In keeping with the Winter Olympics green mission and commitment to carbon neutral events, the snack packaging was custom created of PLA (polylactic acid) a compostable plastic film derived from corn starch. So – not only are the snacks healthy, delicious and not too filling – the packaging won’t spend centuries clogging landfills.
About Unique Amenities:
In 2007, Simon Sheiner left the commercial real estate arena to pursue his passion for a greener lifestyle and ideology. He and wife Libby launched Unique Amenities based on their commitment to creating spa, bath and treatment products and guest amenities with a conscience, for the hotel and hospitality industries. In 2010, the thirty-something couple expanded their business to include snacks, after being approached to create the athletes snack food for the Olympic Winter Games. The nut-free snacks presented in compostable packaging were enjoyed by every athlete in the Olympic Village.
For more information Visit Unique Amenities online at www.uniqueamenities.com .
Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
Food Marketing Best Practices to be covered by expert Tammy Katz at Food Processors Association Conference
Feb 26th
COLUMBUS, Ohio /Advertising Industry Newswire/ — Tammy Katz, CEO of Katz Marketing Solutions, will present “8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media” at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.
Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry’s best practices and case studies, including: Stacy’s Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl.com, and Whole Foods Market.
When asked about the session Katz replied, “Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.”
The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.
About Katz Marketing Solutions:
Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.
Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
CustomXM Marketing wins Arkansas 2009 Business of the Year Award
Feb 26th
LITTLE ROCK, Ark. /Advertising Industry Newswire/ — CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.
Arkansas Business produces the annual business awards to honor outstanding companies and non-profits around the state who have excelled and prospered in the previous year. A panel of judges from different disciplines chooses a winner in three business categories based on company size. They also honor a non-profit organization and choose an “executive of the year.”
CustomXM is a family-owned business started in 1966 by Ira and Mary Strack and now run by their son Paul Strack. CustomXM began as a traditional commercial printing concern and has, over the last few years, retooled and rebranded themselves as a provider of cross-media, interactive marketing solutions, as well as a traditional print provider.
“This award is the culmination of the 44 years of work and dedication that my parents have invested in our company and of the work of our most valuable asset: our employees. To receive this level of recognition is also an affirmation of the rebranding and repositioning we embarked upon in the last 5 years. We are also honored to be included in this category with the other fine companies, Fischer Honey, Sells Agency, Legacy Capital Group and Tobi Fairley Interior Designs. We wish them the very best in the future as well,” said Paul Strack, President, CustomXM.
To learn more about CustomXM, visit the website at www.customxm.com .
Copyright © 2010 Advertising Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com
Part of the NEOTROPE®.News Network.
ASI San Diego Launch Exceeds Expectations
Feb 26th
I’m very happy to report ASI’s inaugural San Diego show just wrapped up after attracting more than 2,200 distributors, exceeding early projections.
Distributors were drawn from about 1,000 firms across the nation and many had great things to say. Stephanie Critchfield, from The Vernon Company, asi/351700, enjoyed visiting with over 300 leading suppliers on the show [...]
New Full-Color Catalog Imprinting – Video
Feb 26th
“New” is the word of the week here at ASI Show San Diego. New show. New city. And a new full-color imprinting machine, featured for the first time at our catalog booth on the show floor.
Click here for my interview with ASI’s Jack Flohr, catalogs marketing director, as we demonstrate how quick and easy it [...]
Tips for Marketing to Women
Feb 26th
Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions – to the tune of $7 trillion a year by some estimates. Their favorite products? Ones that serve a dual purpose or support a good cause.
Click here for my video with some tips from [...]
Tropicana Turns Inuvik Sunlight Stunt Into Ad Campaign
Feb 26th
So…this is a month and a half late…sort of.
New 3D Sports Stickers
Feb 26th
A couple of days ago I received an e-mail about a new promotional product. When I took a look at the website I saw that the company is from Latvia. That´s funny, because originally I am also from Latvia. This new product they are selling got my interest.
It’s now for 4 years on the market and they already sold over 5 million stickers!
This company, called SIA Globall Sports, invented a new kind of sports promotional product. It’s a 3D Sticker with a sports ball on it in 3D. There are different kinds of sport balls you can choose for your sticker. The minimum quantity is 50 units and takes 4 weeks for delivery.
You can place the custom sticker on different kinds of objects, but the most common and easy object is glass, a car window for example.
You could use this product for street marketing very well. You could promote your club by placing the stickers on the car windows, for example.
The ball which is in 3D can be personalized with your logo or text, or even with the flag of your country or soccer club. Because the World Cup of 2010 is coming up of course.
If you are interested in this product or you would like to have more information about it, don’t hesitate to contact us.
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