Archive for December, 2009

The lessons to be learned!

2009 is a year many of us just want to forget, but while we need to put this year in the past there are lessons this difficult year has taught us.

In February my brother left one morning to go to work but he never came home, he was only 56 years old and never sick a day in his life (just the usual cold and things). Thom was a big tough guy, when he was younger he was a black belt Judo champion competing unbeaten until he retired from the sport. My brother had a huge heart and was kind to everyone he met – it was ironic when a few weeks later the coroner told us he died of a big heart. My brother never complained and only saw the good in everything he was just a big hearted, kind man always there to help whenever anyone needed him. Losing my brother so suddenly has taught me to slow down and not take life so seriously. I’ll never be as big hearted as he was it’s not my nature, but I have learned to be more open minded and less judgmental.
 
This past year we experienced the loss of two people in this industry that I also cared very deeply for; Randy Shippam and Athena Dunn. I feel privileged to have had the opportunity to call Randy and Athena friends and their sudden passing should act as a reminder for all of us to live each day to the fullest.

Some people that I know left long-term jobs in 2009, I was thrilled recently to learn that Janet Trachter has joined Superex and that Gina LeTourneau-Atwell has joined Add Impact. Another lesson we need to remember during trying times is that most often things do happen for a reason and with patience and fortitude we can change a negative to a positive.

This past year also saw two friends of mine Bill Yelland and Paul Bami join forces to establish a new company DezineCorp., teaching us to nurture the relationships we establish as we go thru life as we never know what’s in store for us around the corner.

There’s no denying 2009 was a difficult year for many both personally and business wise – but we’ve made it thru. 2010 is an opportunity for us all to learn from the lessons of the past and move forward with a new zest for life and make the best of the opportunities presented to us!

Best Wishes for a Happy, Healthy and Successful 2010!

Leslie Oesen

Most Popular Campaigns of 2009

Mars Inc.’s “Snacklish” push for Snickers was the most popular ad campaign this year in terms of generating buzz on the Web, according to Zeta Interactive. Tech efforts also performed well, including Apple’s “There’s an App for That” and Microsoft’s “I’m a PC and Windows 7 Was My Idea.” Campaigns that broke in 2009 were ranked based on the overall volume of Internet buzz each effort received, as well as the positive/negative tone surrounding the ads.


Intl. Coatings President Named NASMA Chairman

Steve Kahane, president of International Coatings Co., Cerritos, Calif., was recently named chairman of the North American Specialty Printing Manufacturers’ Association (NASMA).


iQuote Releases Web-Based Quotation System

iQuote, Studio City, Calif., recently released the iQuote Xpress quotation system, which helps businesses increase revenue and profits through improved sales force productivity and information, according to the company.


Primo Packaging

We’ve talked about stand-out packaging in the past, and here’s another great example from the Canadian Sea Turtle Network. To raise awareness about the hazards of commercial fishing gear in sea turtle habitats, CSTN wrapped issues of National Geographic in eye-catching promotional packaging. Subscribers literally had to cut through the netting to get to the magazine, giving them a real sense of what is happening to leatherback turtles. nat-geo-turtle-net-packaging.jpg

Sneak-Peek Video of ESP Web and ESP Orders

For my final blog post of 2009, I’d like to offer my best wishes for a very happy New Year – and share with you a cool video we just posted (final edits to come) with a sneak-peek of the new ESP Web and ESP Orders – click here to watch.  
In the fall, many of [...]

Air Waves Sells Majority Shares

Air Waves Inc., Columbus, Ohio, recently announced that its majority shares have been purchased by local entrepreneurs Kyle Kantner and Michael Leaventon.


Boxercraft Donates Apparel to Local Non-Profit

Boxercraft, Atlanta, recently donated more than 600 apparel items to Children’s Healthcare of Atlanta, including fleece shorts, flannel pants, hoodies, blankets and bags.


Jackson Hewitt’s Joy of Taxes

Zimmerman’s push illustrates that when it comes to refund checks, bigger is always better.


Ford Plays Tag With iTunes

Ford is adding iTunes song tagging to its growing list of high-tech options.