Archive for September, 2009

The Many Faces of Fruit-vertising

In Hebei, China, a farmer has figured out how to grow pears in a variety of shapes using plastic molds. Right now, he’s making pears shaped like baby Buddhas, but he plans to expand to biblical characters and celebrities in the future. Could corporate logos be that far away?

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These miraculous fruits may also be an indicator of China’s increasing wealth and rising stature on the global stage. After all, oddly-shaped fruits and otherwise altered produce have traditionally been the work of Asia’s first economic powerhouse, Japan.

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Meanwhile, Kleenex has made their packaging a little more interesting by coming out with some creative tissue boxes designed to look like slices of watermelon. Very cute, and another thing that has basically been done before in Japan. watermelon-kleenex-box.jpg

Sock-sessful European Men’s Hosiery Products Expand to U.S. Market

Blacksocks offers incentive award winners an annual “sockscription” of high-end, Italian-made men’s socks

It’s Raining Noodles!

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OK so dumping thousands of ping pong balls from an airplane for a dorm complex party while in college isn’t exactly the same as this but there are some similarities.

UPS Enters the Direct Mail Arena

The direct mail industry is about to get more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door.


Invasion II: Ice Homonculi

If you liked Invasion of the Cardboard Turtles, you’ll love Invasion II: Ice Homonculi. In this installment one thousand ice sculptures of little people were arranged in the Gendarmenmarkt public square in Berlin to draw attention to the rapidly progressing Arctic climate change that is melting the polar ice cap at rates far faster than scientists had previously predicted. (via Direct Daily)

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Frito-Lay Turns Contest Winner’s Story into Webisode

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign



Frito-Lay Turn’s Contest Winner’s Story into Webisode

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign



“Dexter” Debut Ties into Bloody Good Lord & Taylor Fashion

If your personal style isn’t well suited to the retro fashions that Banana Republic and New York’s Bloomingdale’s have been promoting with the cable hit “Mad Men”



Profound Shift in Consumer Saving and Spending: Survey

Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate



Beam Global Hires Former Unilever VP as Global Marketer

Beam Global Spirits & Wine has named Kevin B. George as senior vice president and global chief marketing officer