Archive for July, 2009
Mysterious Free Stuff
Jul 31st
| Self-service direct response firm VerticalResponse is using promotional products to get some new customers. The twist? Instead of offering something specific, their marketing emails and web site are promoting a mystery bag of schwag as the prize for the customers who send the 10 largest email campaigns this month. People love free stuff, even if they don’t know what it is, I guess. | ![]() |
Product Launch: Paradigm Multimedia has introduced their next-generation healthcare interface with ProTune Technology, the HC20
Jul 31st
ELKHART, Ind. — Paradigm Multimedia has introduced their next-generation healthcare interface with ProTune Technology – the HC20. This product, designed for patient in-room television entertainment systems, is about the size of a deck of cards and will radically change the way healthcare TVs are purchased. Paradigm Multimedia and DEHCO Commercial have recently teamed up and are changing the rules for healthcare TVs. DEHCO Commercial, a division of DEHCO, Inc. based in Elkhart, Ind., specializes in providing turnkey solutions for the healthcare, hospitality and education markets, offering some of the best known flat screen television brands.
“Our network of sales, service and distribution centers around the United States make this alliance with Paradigm a perfect fit,” said Matt Pletcher, EVP of Business Development, DEHCO, Inc. “I am excited about the potential that the Paradigm solution presents to us for diversification into new markets.”
By combining Paradigm’s own HC20 technology with LCD TVs manufactured by Sharp, the result is a pillow speaker-ready TV system that saves you from spending that extra 40 percent for typical healthcare TVs.
Dick Bray, President, Imagenable, Inc., a nationwide healthcare television integrator, commented, “Television systems typically sold to healthcare institutions are very expensive and filled with features not necessarily required. The cost effective Paradigm solution is exactly what this industry is looking for.”
HC20 technology works with all standard nurse call systems. Alongside its easy installation and reliable operation, these TV systems are designed to be controlled by the healthcare standard – the Curbell pillow speaker.
Ed Baron, Business Development Manager, Paradigm Multimedia explains, “Our HC20 technology offers an inexpensive pillow speaker TV control that has the skilled nursing and rehab centers extremely excited.”
“Our affordable solution provides their patients with audio privacy and reduces hallway noise created from blaring TVs. Thanks to our alliance with DEHCO Commercial, we are able to provide name brand quality televisions such as Sharp.”
DEHCO, Inc has over 50 years of experience in supply chain management and fulfillment, and has established a strong network of sales, service and distribution centers across the United States allowing them the ability to inventory name brand LCDs and deliver just-in-time to their customers. DEHCO Commercial builds on that reputation with quick and reliable service, a tremendous benefit to the healthcare industry.
In addition to the Midwest headquarters, DEHCO offers a fully integrated network of sales, distribution and service centers throughout North America, including Eugene, Ore., Elkhart, Ind., Adel, Ga., and Manheim, Pa.
To view a demonstration of how the HC20 works with a standard pillow speaker, visit: www.paradigmmultimedia.com .
For more information, contact DEHCO Commercial at 1-800-621-2278 or visit the Web site: www.dehcocommercial.com .
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Revival of the Footist
Jul 31st
Tiddies Sandals, Houston, is thriving under new owner Patti Bloomer, who purchased the company and its trademark in 2006, adding new colors and styles to the footwear palette. Although Bloomer distributes the popular sandals line to a few U.S. retailers via wholesale channels, most of her company’s business happens online.
Vend a Tee
Jul 31st
Dayton, Ohio-based Innovative Vending Solutions wants to take vending beyond the usual bottled soft drinks and snack foods. Instead, the company’s machines are capable of dispensing T-shirts, jeans, flip fl ops — nearly any reasonably vendable product — in a fast, convenient method that requires no employees and low overhead.
Hix Hosts Student Competition
Jul 31st
Hix Corp., Pittsburg, Kan., recently hosted the 2009 SKILLS USA National Screen Printing Competition in Kansas City, Mo. SKILLS USA, a national partnership of students, teachers and industry professionals, helps students excel in their training programs and future technical, skilled and service careers.
Throwback Guerrilla
Jul 31st
This campaign isn’t new, but I think it’s such a great example of socially conscious guerrilla. The promotional condom is attention grabbing because at first glance, reading “condoms can cause wrinkles” seems negative, but as you consider the other parts of the campaign it becomes clear that these people credit their old age to them. These senior citizens gathered in a busy square, donning promotional T-shirts and holding signs, while handing out condoms and talking candidly about safe sex with a young adult audience, in order to help prevent new cases of HIV.
On Design: Fit For a King
Jul 31st
As the world continues to celebrate the career of Michael Jackson and mourn his passing, Chicago-based Redefine the Tee is offering unique tribute apparel for the King of Pop’s fans. While many like-minded capitalists have released standard pins, coins, posters and other commemorative items stamped with Jackson’s face or name, Redefine the Tee has created a design that blends top retail trends with Jackson’s most memorable song titles and iconic sequined glove. This distinctive design is available on T-shirts for men and women, as well as a women’s dress, all of which are touching the hearts of Jackson supporters across Chicago.

