Promo product and promotional marketing news from around the world.
Archive for December, 2008
Guerrilla Marketing: Not Washed-Up
Dec 31st
(Via: Geekologie)
For this guerrilla marketing campaign, Jobs In Town turned an automated function like washing clothes in a washing machine into someone’s worse nightmare.
This is a odd yet telling ad from Jobs In Town, which is an online job search engine based in Germany. Their straight forward message of “Life’s too short for the wrong job” is reinforced with the isolated boxed character on the large ad that was strategically placed on the washing machines of local laundry mats in order to promote the company.
The Water Raft Tactic
Dec 30th
Here is another example of a water related global warming warning.
In this guerrilla marketing campaign, you can see the use of lifeguards, inflatable rafts, and life jackets, in order to promote the fight against global warming. If you weren’t already knowledgeable about the implications of global warming in regards to sea levels then the aquatic themed promotional campaign would definitely make you ask some questions!
Guerrilla Marketing Feature: Ad Underworld
Dec 29th
(Via: Design Verb!)
One of the effects of global warming and destruction of rain forests is that sea levels rise at an accelerated pace, which means saltwater intrusion, disruption of marine life, floods, and disturbance with infrastructure. So ads were placed underworld in order to build awareness about the related issue.
Great ad placement because it would definitely take you by surprise seeing a city submerged underwater.
You Say You Want a Resolution?
Dec 29th
Happy Holidays, Everyone!
As I type this in the last remaining days of 2008, I’m full of hope and optimism. Yeah, there’s the fact that we’ll soon have a president who uses three-syllable words without making us cringe and knows that the Bill of Rights isn’t a list of suggestions. But in addition to that, I’ve [...]
Jewelry Promo That Sticks
Dec 29th
(Via: Adverblog)
Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would look on them. This definitely is not overbearing like the people who spray innocent passersby with perfume at the make up counters BEFORE asking if they would like to try their fragrance.
HAPPY HOLIDAYS
Dec 23rd
It’s been an exciting first year for ASI Canada thanks to each of you and on behalf of Fred, Celine, Jay and myself we would like to thank you for your support during 2008! (more…)
How Much is That Little MINI in the Window?
Dec 11th
A MINI really isn’t so mini when you wrap it up in Christmas packaging